Florid: Luxury Floral Design
Project: Custom 5-Page Website & Branding
Client: Luxury Wedding and Event Florist
Project Goal: A website that strikes a balance between high-end editorial style and fun whimsy aesthetic
Design Vibe: Editorial, artsy, high-contrast
For event and wedding florists, a website doesn’t need to be complicated or extensive to be effective. For Florid, they wanted a website that looked good and was easy to manage. Additionally they wanted a way to filter and collect inquiries for them while they spend their time doing consultations and executing events. For the design and branding, the overarching goal was to strike a balance between high-end editorial (where their business is now) and whimsical aesthetic (to honor where the business came from).
To accomplish this, we built a straight-forward 5-page website with only the essentials - what they do, why they do it, who they do it for, and how they can serve future clients. For the branding, a luxe serif font was chosen for the wordmark and logo, with the full logo featuring hand-drawn whimsical elements to tie in the nature of the business. The website features a high-contrast color palette of greens and cream, with a pop of pink for that fun whimsy. There are also hand-drawn flowers and bows sprinkled throughout the website to balance the seriousness of the selected fonts and editorial layouts.
