Often times, wedding photographers either outgrow their websites or their websites just don’t match the quality of their photos. In this case, the quality and the aesthetic of a cookie-cutter template didn’t match the elegant nature of Preserved Moment Photography’s work. The color palette was intentionally selected to give a refined yet nostalgic feeling to the website, using a rich maroon, dusty blue, and soft cream to pull it all together. A lot of negative space, as well as spacing in the typography was used to further convey a feeling of luxury.