Camille had two goals: 1) she wanted her site to feel super feminine, while keeping a luxurious design style, and 2) she wanted to get more leads. We redesigned her color palette to include a soft purple as the main color, with a warm cream and deep green as the supporting colors. We addressed her goal for more leads with many CTAs (calls to action) directing potential clients to book a free consultation and a freebie email collection feature. She also had a branded photoshoot which helped her whole website design feel intentional and cohesive.