Since a website is usually a potential client or customer’s first impression, my main goal was to make the online experience feel just as calm and serene as the business’ physical offerings. I intentionally used negative space and held back on unnecessary design elements to accomplish this, since clutter on a website usually creates overwhelming friction for the user. I curated the organic, earthy color palette to reflect the studio's grounding environment and create a cohesive design with the photos on the site. Every element was designed or chosen to keep simplicity and design harmony at the forefront.